The 2023 Cadillac Lyriq are hitting the galleries, but GM has slashed the price of its latest luxury EV – one with a pretty important caveat. Like the Detroit Free Press reportCadillac wants to monitor how the first real-world batch of Lyriq works and how owners use it Ultium Electric Powered Crossover. So the company offered customers a hefty price discount, in exchange for the buyer signing a non-disclosure agreement and committing to sharing ongoing updates with the automaker.
ButtFamiliar relationships with Cadillac’s plans are explained to the Detroit Free Presssigned customers NDAs are prohibited from discussing their Lyriq driving experience with anyone outside of GM. In return, these customer received $5,500 discount for Lyriq, starts at just under $63,000 and sold out now.
GM quickly determined that the deal did not involve real-time tracking of eligible vehicles. “It’s not as sinister as it is made to be,” Cadillac spokesman Michael Albano told Jalopnik via email. “Customers will share their experiences verbally. We’ll take a look at the milestones with them, such as their delivery process, the range they’re going through, charging time, their Cadillac app experience, etc. If their vehicle requires service, they will provide us with access to media or information, so that we can learn and improve the service, “Albano speak.
When Cadillac wants to move in one line all EVThis factual observation will help GM solve unforeseen problems with its electric vehicles and learn how actual customers use them. “The information we obtain directly from customers will be used to improve our electric vehicle-related experiences in the future and learn about the behavior of customers riding electric vehicles,‘ said Albano.
While automakers have collected vehicle and customer data in the past, sometimes in questionable ways, Cadillac’s approach with Lyriq seems to be the first. Edmunds.com’s Ivan Drury tells the Free press that this is “First time I’ve heard of it to this extent.”
Is it worth $5,500 to give up the ability to speak freely about your expensive and ambitious new luxury EV? Obviously, for some new Cadillac owners, the answer is yes.
