Burger King Adds New Weapons In Battle With McDonald’s, Wendy’s

For a long time, Burger King was Pepsi to McDonald’s Coke.

At some point, however, that changed, and Wendy’s managed to join the conversation, first turning it into one of three fast-casual burgers, and then actually becoming a brand. number two in this field.

It’s an embarrassingly difficult situation for Restaurant Brands International (QSR) – Get a free report Chain. Burger King responded by trying to be a menu innovator. It’s bold (despite mixed success) to try bold ideas like Chicken Fries and Mac N’ Cheetos as well as the seemingly endless burger innovation that includes a commitment to using options plant-based.


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