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Bugatti is cautious about the more practical car for the second car series


Bugatti has toyed with the idea of ​​a second, more utilitarian model line for more than a decade, with the company even previewing a potential sedan in 2009 with the 16C . Galibier Concept.

Under the reign of former director Stephan Winkelmann, Bugatti’s focus was on focus on an SUV-like vehicle as the second model line, one battery powered.

However, things have changed since Bugatti merged last fall with the hypercar division of electric vehicle technology company Rimac, to form new company Bugatti Rimac led by Rimac CEO and founder Mate Rimac.

In an interview with Autocar announced Tuesday, Achim Anscheidt, Bugatti’s design director, said the brand is now concerned a more practical, larger-volume model could dilute Bugatti’s exclusivity.

Achim Anscheidt

Achim Anscheidt

“We always have an idea of ​​what the second model line might be,” he said. “But then we also [thinking] At one point, you started to sell out of the brand? “

However, Anscheidt did not completely rule out this idea. He said that if Bugatti were to launch a model with a larger volume, it would require the hypercar line to become even more exclusive to ensure a balance between the two.

Winkelmann’s predecessor, Wolfgang Duerheimer, revealed in 2016 that there were four options on the table for Bugatti’s second line of cars: sedan, SUV, EV and attainable supercar. With the trend towards SUVs, even Ferrari launched one earlier in September in the form of Purosangue—A high-riding Bugatti makes a lot of sense.

Bugatti has plenty of time to decide like Mate Rimac in an interview with Car (registration required) previously announced in September said there will be no Bugatti SUV or EV for the next 10 years. Previously, he said Bugatti focuses on hybrid powertrain for its next chapter, although the current 8.0-liter quad-turbo W-16 first introduced with the Veyron will not survive. The final model to introduce the engine is Mistral roadster to be released in August.



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