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“Who drinks Budweiser? You know the type, narrate Kevin bacon when starting Budweiser’s Advertisement Because LVII Super Cup. In the ad titled “Six Degrees of Budweiser,” a six-category pack is shared with people from all walks of life, all of whom are working hard to achieve a personal level of success and/or their next career. The ad celebrates “those who don’t back down,” as Kevin puts it, “and those who don’t give up.” Suggest Boomin subway in his studio, making his next big hit before taking a break with Budweiser.
“They said everyone was six degrees apart,” Bacon recounted when Budweiser was transported to a backyard barbecue. “But a number is just one six pack distant. People of the same spirit will drink the same beer.” The ad ends with the iconic tagline: “This bud is for you.”
“The problem with Super Bowl commercials is that you have thirty seconds to make people feel something — laugh, cry, be inspired,” Kevin Bacon said in an interview. Press Release with advertising. “I love bringing back the six-degree concept to this year’s Super Bowl because at its core, the concept has always been about connection. I was especially drawn to the ending when a bottle of Budweiser was presented to the camera and I said, ‘This button is for you.’ I think this ad will stick with people.”
While we don’t get to meet Kevin who appears in it. Metro Boomin is featured working together with PineappleCITIA singer/rapper got herself up – literally – after an accident that left her unable to walk for two years. Robert Moran, a construction worker for the Steedle Brothers Company, organizes a BBQ. He is working hard to keep his father’s crafting legacy alive after his sudden death. Theophilos Okuribido runs a food truck and launches Fried Day, where he shares delicious food with his community. On the basketball court, we see Damian Young is playing for the Heroes of the Homeland. And this is Laura Estrawho co-founded a community group during a pandemic focused on strengthening community ties when it felt like everything was falling apart.
“Throughout Budweiser’s history, the brand has embraced the American spirit – the values and ideals that connect all of our consumers no matter where they live or what they do,” he said. Kristina PunwaniHead of Marketing, Budweiser, in that press release.
“In bringing back our iconic tagline, ‘This Bud’s For You,’ we are also developing the meaning behind the phrase,” continued Punwani, “from something used to denote an ending. End the workday into a mantra that embodies the modern consumer and all their side jobs, passion projects, and career successes. We will continue to focus on purposeful and authentic connections with audiences around the topics and passion points that matter most to them, like sports and music in 2023 and beyond. “
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