British retailer M&S invests in The Sports Edit

M&S has announced a new strategic investment in the fast-growing brand platform ‘The Sports Edit’. Founded in 2015 by entrepreneur Nick Paulson-Ellis, the company has a proven ability in brand management and emerging brand identity, both of which will provide learning opportunities for M&S as M&S. it further develops the ‘Brands at M&S’ platform.

‘The Sport Edit’ offers a handpicked range of popular consumer favorites, along with emerging boutique brands. Carefully selected products with style, strength and performance at the core of the collection. Responding to the needs of its customers, ‘The Sports Edit’ continuously adds new and innovative brands to the site, focusing on high-end sportswear, sportswear and yoga wear. Nick Paulson-Ellis will continue to run the company independently as CEO and will be supported to grow with M&S investment and access to infrastructure and capacity, M&S said in a press release.

The investment in ‘The Sports Edit’ is a continuation of M&S’s strategic focus on activewear, a market now worth almost £900m after seeing 35% growth in two years. over the past year – as part of this M&S has grown Goodmove (its activewear brand) in two years to become the largest domestic women’s clothing brand at M&S, with a loyal following.

M&S has identified ‘The Sports Edit’ as a complementary e-commerce platform well positioned in the burgeoning clothing market, in part due to its highly engaged customer base. As part of the brand strategy, M&S is using a variety of models including wholesale, partnership and exclusive investment arrangements (including a minority stake in Nobody’s Child) and seed funding for brands. small brands through True Fund. The brand’s strategy also includes select acquisitions like Jaeger and now The Sports Edit.

“Evolving the ‘Brands at M&S’ platform is just one example of how we are shaping the future of M&S. Investing in digital and growing brands is an important way to explore growth categories and ultimately build our offering so that we match our broad customer base. yourself in the future. Nick has created an outstanding activewear business and will continue to run ‘The Sports Edit’ independently supported by this investment to scale and grow,” Katie Bickerstaffe, COO at M&Sspeak.

“We are extremely excited to be working with M&S and I strongly believe that with their support and resources we can accelerate the growth of our exciting client proposition, together with the launch of our own brand activewear product. Together we will build a highly differentiated proposition in activewear and do so on a grand scale,” Nick Paulson-Ellis, CEO and Founder at The Sports Editspeak.

Fiber2 fashion news desk (RR)

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