Breuninger introduces new digital format “Shopping”

Virtual shopping tour in the Kunstmuseum Stuttgart

Stuttgart, 11.05.2021 Summer is just around the corner and with it comes the latest trends for the most beautiful time of the year. “Shop for Looks,” Breuninger’s new online format, showcases the season’s highlights to kick off a series of creative digital events. This virtual shopping tour in the Kunstmuseum Stuttgart is moderated by Rabea Schif and Lisa Banholzer, who present the latest trends and must-haves of the season and reveal their personal styling tips.

After making a virtual debut with the “Digital Fashion Show” in March, the new online format “Breuninger Shop the Look” is now live. Selected womenswear styles from high-end brands such as Isabel Marant Étoile, Ganni, Baum und Pferdblank, Mrs & HUGS and sophisticated accessories from Stand Studio, Tod’s and Chloé are presented in styles. Interesting designs and variations.

The close partnership with the Kunstmuseum Stuttgart is once again essential: special spaces at this arts destination have been chosen to present this exclusive digital format at 7pm on 11 May. 2021. A harmonious blend of architecture, major works of art and current fashion trends come together here to create a one-of-a-kind urban atmosphere.

Art and fashion has always been a winning combination, not only as the basis of a virtual shopping tour, but now a successful symbiosis in the showrooms of Breuninger’s flagship store in Stuttgart: Samples from WÄNDE | The WALLS exhibition can still be viewed here until May 30, 2021. Along with Lokstoff co-ordinating a venue-specific theatrical event! theater in the Breuninger parking lot and the digital fashion show in the Staatsgalerie Stuttgart, another visually stunning collaboration with innovative artists in the region.

All styles from the virtual shopping tour can be purchased at right after the event, or of course during the event itself. Viewers can also communicate with fashion experts from Breuninger using the chat feature.

Breuninger looking for a look
May 11, 2021, 7 p.m
Links to the program:

E. Breuninger GmbH & Co.
The fashion and lifestyle company Breuninger was founded by Eduard Breuninger in 1881 and is now one of the leading multi-channel department stores in Europe. Over its 140-year history, Breuninger has set high standards for fashion, beauty and lifestyle with an exclusive selection of international designer brands and emerging brands. The online store launched in 2008 is one of the most successful online stores in the luxury segment and also for customers in Austria and Switzerland. In addition to impeccable style and a sense of trend, Breuninger is deeply customer-oriented: Offers such as Special Services, in-home boutiques, Click & Collect and online booking, ordering services in-store and shuttle services ensure an exceptional shopping experience, whether online or in person. Across Germany, the award-winning company operates 11 Breuninger department stores with more than 5,500 employees.

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