Breuninger expands its presence to Hamburg

Opened in 2023 in the district of Westfield Hamburg-Überseequartier

Stuttgart / Hamburg, July 28, 2021 The beautiful things in life are coming to beautiful Hamburg: In 2023, Stuttgart-based fashion and lifestyle company Breuninger will open a new flagship store in the Westfield Hamburg-Überseequartier district, its flagship location. its ancestor in northern Germany. As the largest anchor tenant to date in the heart of Hamburg’s HafenCity district, Breuninger will occupy a total area of ​​more than 14,000 square meters in the future. A long-term lease agreement with project developer and district operator Unibail-Rodamco-Westfield (URW) was signed today in Hamburg.



“As a gateway to the world, Hamburg has been at the top of our wish list for some time now. Hamburg is a modern, cosmopolitan and dynamic commercial city. As a merchant, you are bound to be drawn to Hamburg sooner or later. So we are delighted that Breuninger has now found its own home in this impressive and versatile northernmost city,” said Breuninger CEO Holger Blecker of the decision to open a store in the city. town in the north of Germany.

The new Breuninger department store will be the centerpiece of the Westfield Hamburg-Überseequartier district, which is currently under construction. The new Breuninger location in Hamburg spans a total of 14,000 square meters over three floors. Located right on the banks of the Nordelbe River, with a fascinating blend of inspiring retail locations, international culinary concepts and strong cultural and entertainment offerings, HafenCity is evolving into a vibrant destination. future action with the new Westfield Hamburg-Überseequartier district. On an area of ​​419,000m2, an urban mixed-use area is being built according to international standards including residential units, offices, hotels and tourist piers. The grand opening of the Westfield Hamburg-Überseequartier with Breuninger as principal tenant is planned for 2023.

Holger Blecker is excited about this new premium location in the Hanseatic city: “We are delighted to find an attractive home in the heart of HafenCity with Westfield Hamburg-Überseequartier. Breuninger firmly believes in traditional retail with high standards as well as vibrant cities and urban areas. What’s happening at HafenCity is one of the most exciting urban developments in Europe, and we want to play an active role. ”

Consistent growth strategy
So far, Breuninger is known in Hamburg mainly because of its rapidly growing online store. “Many of our customers live in and around Hamburg,” explains Blecker. “We look forward to inviting people to visit us at Überseequartier and welcome them in person.”

For Breuninger, this is already the second phase of this year’s stationery expansion: In May 2021 it was announced that the Stuttgart-based company would take over KOEN Bekleidungshaus GmbH & Co. KG with two department stores KOEN in Munich and BRAM in Luxembourg. A commitment to a network of retail stores and vibrant, thriving city centers is fundamental to Breuninger’s long-term growth strategy.

Successful cooperation with URW
With a location in Hamburg, this fashion and lifestyle company is expanding its stationery presence to a total of 14 department stores. By signing this lease, Breuninger is also expanding its successful partnership with Unibail-Rodamco-Westfield. As of January 2020, URW is in charge of centering and asset management for two BreuningerLänder centers in Sindelfingen und Ludwigsburg in the Stuttgart region. These two malls are among the most successful in Germany.

“The strategic partnership with Breuninger is the next major milestone in the development of the Westfield Hamburg-Überseequartier project. The flagship store with a total area of ​​14,000 square meters distributed over three floors will be the focal point of the quarter. With Breuninger, one of the leading multi-channel department stores in Europe, we once again introduce to Hamburg a brand that is not yet represented in the city”, said Andreas Hohlmann, Managing Director of Austria and Germany at Unibail-Rodamco-Westfield, comments. , welcome Breuninger to Hamburg.

“With its flagship store developed specifically for the location, this neighborhood is becoming an attractive and increasingly prominent hub nationally and internationally. We look forward to the partnership and grand opening in the fall of 2023.”

Westfield Hamburg-Überseequartier: The modern city for Hamburg
In the Westfield Hamburg-Überseequartier district in Hamburg’s Hafen City, a total of 14 buildings are under construction for a vibrant new Hamburg destination with striking architecture and unique fusion. The retail, entertainment and more than 40 food and beverage concepts are closely coordinated with offices for approximately 4,000 workplaces, three hotels, a cruise pier and a total of 650 accommodation units. The neighborhood is optimally integrated into the local infrastructure with a metro station, bus lines and various transportation services. The mixed-use project has a total area of ​​419,000 square meters and will be implemented by Unibail-Rodamco-Westfield until autumn 2023 with a total investment of more than one billion euros.

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Media contacts
E. Breuninger GmbH & Co.
Corporate Communication
Marktstrasse 1–3
70176 Stuttgart
Phone: 0711 / 211–2100
Email: [email protected]

German Press Office
c / o JDB MEDIA Gmb
Katharina Seher
Schanzenstrasse 70
20357 Hamburg
T: 040/46 88 32-636
F: 040/46 88 32 -32
E: [email protected]

E. Breuninger GmbH & Co.
The fashion and lifestyle company Breuninger was founded by Eduard Breuninger in 1881 and is now one of the leading multi-channel department stores in Europe. Over its 140-year history, Breuninger has set high standards for fashion, beauty and lifestyle with an exclusive selection of international designer brands and emerging brands. The online store launched in 2008 is one of the most successful online stores in the luxury segment and is also present in Austria and Switzerland. In addition to impeccable style and a sense of trend, Breuninger is deeply customer-oriented: Offers such as Special Services, in-home boutiques, Click & Collect and online booking, ordering services in-store and shuttle services ensure an exceptional shopping experience, whether online or in person. In Germany and Luxembourg, Breuninger now operates 13 department stores with about 6,000 employees.

About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is a leading global destination developer and operator with a portfolio worth €56.3 billion (as of December 31, 2020), of which 85% is real estate. retail properties, 8% in office space, 5% in convention and exhibition centers and 2% in service areas. The group currently holds 87 independently operated shopping malls. These include 53 leading centers in the most dynamic cities of Europe and the United States. Operating on two continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events as well as a unique, constantly evolving customer experience. In Germany, the Group currently operates 22 shopping centers, nine of which are in their own portfolio. With 3,100 highly qualified employees, outstanding expertise and an unparalleled track record of success, Unibail-Rodamco-Westfield is well positioned to create exceptional value and develop world-class projects. Unibail-Rodamco-Westfield has adopted an unmistakable record with the Better Places 2030 Agenda, with the aim of establishing sites that respect the most stringent environmental standards and contribute to the development of better cities. Unibail-Rodamco-Westfield is listed on the Euronext Amsterdam and Euronext Paris stock exchanges (Euronext code: URW). A secondary list has been established in Australia with a “Chess Depository Interest”. The group has a BBB+ rating from Standard & Poor’s and a Baa2 rating from Moody’s.

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