Brave is bringing Google Speed up mobile pages (AMP) exploded with a new feature called De-AMP, The Verge reported. It is designed to bypass any page rendered using AMP and take the user directly to the original website. “If possible, De-AMP will rewrite links and URLs to prevent users from accessing AMP pages entirely,” the company said. wrote in a blog post.
If that’s not possible, then “Brave will watch when the pages are being fetched and redirect the user away from the AMP pages before the page is rendered, preventing the AMP/Google code from being loaded and executed”, it says. said more.
According to Brave, this new feature is implemented in the name of privacy, security, and internet experience. “In fact, AMP is bad for users and for the Web,” the article reads. “Just as bad, AMP gives Google even more monopoly and control over the direction of the web.” It adds that the next iteration of AMP “will be even worse.”
Originally, Google advertised AMP as a way to improve the mobile web experience by loading pages faster. However, it has recently become the target of critics, who see it as a way for Google to strengthen its hegemony in the internet advertising market by hosting content on servers. own. A group of publishers recently announced that it Move away from AMP and litigation Submissions by several US states accuse Google of operating a monopoly that harms publishers and competitors in the advertising industry.
Brave promises “best online privacy” with its browser, so of course hacking Google is part of their business strategy. However, despite its efforts, it still lags behind most other browsers in terms of mobile market share, falling in the “other” category after Internet Explorer on Statcounter. De-AMP is currently available in beta and “will be enabled by default in the upcoming 1.38 Desktop and Android versions, and will be released on iOS shortly thereafter,” Brave said.
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