Brand Deeya introduced a fancy, ethnic and feminine mix at its runway show during Bangalore Fashion Week. The womenswear brand’s latest collection is titled ‘Sukshma’ and features sophisticated looks for festivals and weddings.
As models walk the runway in Bengaluru to showcase Sukshma, images of an ethereal destination wedding or party pop into their minds. The main textile of the exotic collection is organic chanderi fabric, made using a weaving technique that has existed in India for centuries. The brand chose this fabric because of its sustainable manufacturing process and heritage credentials.
The collection is dominated by white tones with yellow and magenta accents to add a youthful feel. While some looks are more traditional, others adopt a more fusion approach and agree with British regency attire popularized by recent TV series such as Bridgerton.
A spokesperson for Label Deeya said: “Our Deeya brand is focused on sustainable wear and believes in slow fashion. FashionNetwork.com. “Our collection is sustainable, sophisticated yet captivating. As a brand, we believe in producing garments made with high quality fabrics, intricate hand embroidery and meticulous detailing.”
Deeya labels retail by Whatsapp, follow Instagram Page. The brand specializes in feminine combos and uses ruffled, floral and organic fabrics.
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