The multi-year deal will see Boss and Matteo Berrettini become full-fledged partners. He will also appear in Boss global campaigns starting Spring/Summer 2022, the company said in a media release.
In addition to Berrettini’s role as a Boss ambassador, the Boss x Matteo Berrettini collection will be introduced in the summer of 2022, with a lineup that includes both bold dynamic designs as well as essentials for the youth. Starting with a sleek and streamlined silhouette, a modern polo shirt and innovative shorts with stretch fabric form the foundation for top performance. They’re branded with a new brand logo and crisp colors that add Boss signature touches.
Boss, the core brand of Hugo Boss, a German haute couture house with headquarters in Metzingen, has announced a long-term partnership and launched an independent, co-created capsule collection by Italian professional tennis player, Matteo Berrettini. Berrettini will also be featured as a global brand ambassador for Boss, on and off the court.
A cap, wristband and more sustainable socks complete this dynamic look. Take the collection offstage, for any day, with a modern t-shirt, and pair it with a new hoodie and casual pants – both with added stretch – for a look. look comfortable and pleasant.
One percent of all sales will be donated to Berrettini’s upcoming charity, which supports underprivileged children in Italy.
“I have always been a fan of Boss and it is an honor to partner with such a powerful fashion brand – a brand that is at the top of the game in terms of style and technical expertise. I am especially proud to have had the opportunity to give back to the Italian community every sale from a capsule collection that supports underprivileged children in Italy. I can’t wait to make a positive impact through our partnership,” Berrettini.
“Matteo Berrettini is a fantastic personality on and off the field and we are delighted to partner with him for the years to come. His spirit and attitude, which makes him more than just one of the best tennis players in the world, is extremely impressive. Matteo combines what a boss stands for today: demonstrating strong will, making the right decisions, and inspiring people around the world. So Matteo is not only a role model but a perfect fit for Boss,” Daniel Grieder, CEO of Hugo Boss AG.
Boss x Matteo Berrettini will be available online and in select stores from January 17, 2022.
Fiber2 Fashion News Desk (KD)
