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BMW Motorrad India targets double-digit growth next year


Two-wheeler maker BMW Motorrad India is aiming for double-digit sales growth in India next year and is optimistic about its long-term growth prospects in the country. This year, the company plans to surpass the 7,000-unit sales mark with sales from this year to November surpassing the 6,000-unit mark, seeing a growth of around 40% year-on-year. company sells. 5,191 units.

Via:
Car table HT

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Update on:
December 18, 2022, 12:54 pm

Motorcycle BMW F 900 XR
Motorcycle BMW F 900 XR

This year also marks BMW Motorrad India entered the top 10 markets for this brand globally for the first time. India is currently the company’s second largest market in the Asia Pacific region. “Globally, it is in the top 10. This year, India entered the top 10 markets for the first time. So it reflects the importance of the country from a BMW perspective,” said Director of BMW Motorrad Asia, China, Pacific & Africa Region Markus Mueller-Zambre told PTI.

Also read: The new generation BMW X3 M can be turned into an electric car Details here

When asked if the company could achieve double-digit output growth by 2023, Mueller-Zambre said: “I’m absolutely certain of that.”

To maintain the momentum, the company has adjusted its strategy slightly. “We want to deliver our true brand promise to our customers holistically, and we could see double-digit growth next year like we saw last year,” said Mueller-Zambre. now”.

Highlighting the company’s growth over the years, Mueller-Zambre notes that the company has gone from selling about 200 units in 2016 to culminating in passing the 7,000-per-year sales mark. “We’re driving our business to the point where we think anything is possible right now… The Indian market has completely surprised us,” he added.

Next, the company is planning to soon launch electric vehicles and explore the market in this segment. However, the details and launch time are still unknown.

First published date: December 18, 2022, 12:53 PM IST

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