A photo taken in Liverpool, northwest England on November 22, 2018 shows the brand’s Black Friday discounts on shopping sites displayed on smartphone and laptop screens.
Paul Ellis/AFP via Getty Images
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Paul Ellis/AFP via Getty Images
A photo taken in Liverpool, northwest England on November 22, 2018 shows the brand’s Black Friday discounts on shopping sites displayed on smartphone and laptop screens.
Paul Ellis/AFP via Getty Images
Black Friday sales raked in a record $9.12 billion from online shoppers this year despite concerns about inflation and higher pricesby estimate.
The $9.12 billion figure is up from $8.92 billion in 2021 and $9.03 billion the year before. Adobe Analytics. Inflation accounted for part of the increase this year, with people paying more to buy less.
Adobe says online electronics sales spiked 221% on Friday from the one-day average in October 2022, with best-selling items including Apple MacBooks and watches, Adobe said. said.
Other popular items include drones, Xbox Series X, and games like FIFA 23 and Pokémon Scarlet and Violet.
Adobe expects the sales to remain strong throughout the weekend, predicting shoppers will spend an additional $4.52 billion on Saturday and $4.99 billion on Sunday. Cyber Monday is expected to lead Black Friday’s online sales, with total sales reaching $11.2 billion.
In-store purchases are expected to still make up the majority of retail holiday spending, with National Retail Federation expect 67% of Black Friday shoppers went to stores.
More than 166 million Americans are expected to shop in person or online in the five days between Thanksgiving Day and Cyber Monday. That’s the NRF’s highest prediction since it began tracking the data in 2017.
Despite record online spending this Black Friday, consumers worries about the economy is at its highest level since the Great Recession of 2008-2009. More than 60% Americans say the state of the economy is affecting their holiday spending plans, according to the NRF.
“Despite much speculation about the impact of inflation on consumer behavior, our data tells us that this Thanksgiving holiday weekend will see increased store traffic.” strong with a record number of shoppers taking advantage of the pricing,” NRF President and CEO Matthew Shay said in a report. Press Release last week.
For immediate relief from big spending, Americans are turning to Buy now, pay later, allowing shoppers to make interest-free installment payments. According to Adobe, buy-now, post-pay orders jumped 78% this week from last week. Revenue from these orders also increased by 81% during the same period.
Adobe said it reached the estimate by analyzing more than 1 trillion visits to US retail websites across 18 product categories including smart home appliances, audio devices and toys.
