Black creators say Triller left them behind and in debt
Short form video app Triller is being perpetrated by a handful of black creators and influencers who say the app owes them millions of dollars after spitting many of them out and luring them away Brand deals and opportunities on other applications.
In one Washington Post In a report shared on Wednesday, Black creators told the publication that they have not been paid regularly or at all since signing the contract earlier this year. The store conducted more than a dozen interviews with Black creators, ex-Triller managers and employees to dig into the alleged confusion.
Last fall, Triller bragged about offering up to 300 gigs for Black content creators totaling $14 million.
“We are excited to bring this new generation of creators into the Triller ecosystem and help them grow.” Bonin BoughTriller’s Chief Growth Officer, said in a Press Release.
They say the remaining creators Triller starve to death
Unfortunately, many of these creators don’t thrive at all.
The app reportedly asked creators to brag about the app on competing platforms and asked them to post eight times in a month, the creators said. They are also not allowed to post more content on apps like TikTok, YouTube Shorts, Instagram Reels or other social platforms than they post on Triller, making it difficult to earn an external income.
Some fed up creators, who chose to remain anonymous due to fear of reprisal by the company, now say they were heavily in debt after signing the contract, according to the report. Some even face being evicted from their homes and skipping meals to earn a living after months without the money promised by the company.
David Warren, 22, is one of those intrepid creators who moved from Arizona to a one-bedroom apartment in Los Angeles, near a dance studio, where he can take classes five days a week. and make videos. Warren now says he questions Triller’s ethics and similar applications in their industry.
“This program is about making us financially free and empowering Blacks,” he said. “They told us a lot of things were going to happen to us. Warren said.
Triller accuses of being shady with creator payments
According to the Washington Post, Triller disputes that there was an issue with creator pay. In a statement, Triller chief executive Mahi de Silva said that the company “has met its financial commitments to the creators of this program and will continue to do so”.
“We are especially proud of our role in creating a platform that celebrates Black creator content,” he said. “No other medium has done as much as Triller for this often overlooked and underrepresented part of the creative economy.”