The term “Bills Mafia” was organically derived as a way of referring to die-hard fans of the Buffalo Bills and has been well received by the media and clubs in recent years:
It sounds like the franchise doesn’t want anyone else to be able to profit from that phrase in the future.
Based on Mike Florio of Pro Football Talk, Sports Business Journal is reporting that the Bills are attempting to protect a federal trademark for the term “Bills Mafia”. The club wishes to sell a wide variety of goods with this phrase and is also clearly trying to prevent others from selling items with this phrase.
Attorney Josh Gerben tweeted in October 2020 that the Bills had filed a trademark application for “Bills Mafia” at the time:
Florio notes that the franchise is more likely to receive the trademark than any fan because it already owns the “Invoice” part of the phrase. For the time being, there’s a reason the Bills want to do it now because expectations for them are still as high as they’ve been in about 30 years.
Just last week, NFL Media experts voted Buffalo defender Josh Allen is the favorite to win the Most Valuable Player award this season and beyond named The Bills are their top pick to win Super Bowl LVII, which will be a first for the club in the long run.
Earning some cash from the official “Bills Mafia” championship memorabilia would be a good way for the team to celebrate such an occasion.