Bill Simmons tapped to head Spotify’s global sports division

Spotify advertised RingerBill Simmons in new role as head of global sports strategy, reports Limit line. Simmons has been working under the streaming service’s umbrella since they bought his sports and culture podcast network. Ringer back in 2020. In his new role, we’ll likely see Simmons expand on the current lineup of podcasts focusing on the NBA, MLB, and NFL and delve into international territory. We already have a hint of that with programs like Rugby Pod with Andy Goode, Big Jim Hamilton and host Andy Rowe.

Spotify’s non-US audience is getting bigger – this service currently available over 178 countries. Its subscriber count really grow up 2 million increase in the first quarter of 2022 (although lose everything of subscribers in Russia), which they rated as “performing better in Latin America and Europe”. Last year, the streaming service extend to 86 new countries, with the ultimate goal of streaming to over 1 billion users. Earlier this year, Spotify announced that they would become Main partner of FC Barcelona, ​​as well as their official audio streaming partner. Given the fact that no global sports coverage would be complete without football, we are likely to see a lot more from this space. Undoubtedly, Spotify’s global audience will enjoy programming that focuses on the Premier League, FIFA and World Cup, as well as other international sports topics.

The Simmons promotion is part of a broader change in Spotify’s operating structure. Parcast founder Max Cutler will become Spotify’s head of partnerships and creator content, overseeing originals and running a brand new “people-centric” content division. creative”. Julie McNamara will oversee studio partnerships and Hollywood productions.

During Spotify’s latest earnings call, it announced that it hit a record 422 million won Global monthly active users. But despite its vigorous growth, initially concerns that Spotify may have made more than it could chew with a $1 billion investment in podcasts that still hasn’t faded. While listening to podcasts soar During the pandemic, there’s no guarantee Spotify will be able to sustain that momentum going forward.

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