Biba opens new store in Agra, Noida, Dehradun

biba opened three new traditional stores in Agra, Noida and Dehradun. Ethnic and lifestyle clothing brands for women and girls are continuing their fast-paced retail expansion across India.

On February 2, Biba announced the opening of a new store in Agra’s Dinesh Nagar, the brand posted on Facebook. The store is located on Fatehabad Road and has a bright red facade with the brand’s logo printed in gold lettering. Inside the store, Biba’s ethnic, holiday, casual and business clothing collections are displayed against a cream and pale pink background.

Biba also opened a store in Noida this week at the city’s Spectrum Mall. “We are here to fulfill all your fashion needs at Spectrum Mall,” Biba announced on Facebook. “Visit our newest store for great deals on products.” The new store has a large area dedicated to Biba’s ‘Girls’ line for children and teenagers.

In Dehradun, Biba opened a 1,996-square-foot flagship store in the city’s Centrio Mall. The store opens with a variety of shopper discounts on everything from kurta sets to more casual clothing.

Biba has also recently expanded its offering of children’s clothing, the brand announced on Facebook. The new, expanded Girls line has launched both in stores and online with some introductory discounts.