Lifestyle

Beauty care products for eyes regardless of gender!


The beauty industry has encountered a long overdue trend of promoting gender-neutral eye care products and services. Taking care of your lower lashes is a basic need whether you are female, male, transgender, gay, straight, non-binary, young or old. Initially, the eye makeup industry was dominated by products focused on women. The emergence of male grooming and beauty has paved the way for sexist cosmetics. Dark circles, discoloration, wrinkles, under-eye circles and puffiness can happen to anyone due to sleep loss, stress, poor diet, or aging. This is completely normal and has nothing to do with a person’s gender, says Anjula Masurkar, Clinical Director of ENTOD Pharmaceuticals. She shares her insights on gender-neutral eye care products


Consumer-focused communication


The health and beauty industry has recognized the importance of consumer-focused communication: a strategy that works for all. Today, we see markets flooded with sexist products, whose packaging has also been modified from gender-specific colors to more neutral tones. Signs are displaying gender-neutral advertisements and concepts in many public places.

Several brands have adapted nanotechnology to create under-eye gel serums, and such innovations have shown tremendous success. Understanding that this is just a measure of medical support and communication related to it without gender bias will make a bigger impact. Under-eye care is for everyone who wants to take care of themselves in the best possible way.


Commendable work done by social media platforms

Social media platforms have made it possible to spread awareness regarding many issues globally. Breaking stereotypes is just one of them. Influencers are promoting eye care in their posts and receiving positive comments and support from millions of people. Instagrammers are winning to excel in every niche and create a community that supports breaking social stereotypes and stereotypes. Eyecare is rapidly spreading in the social media world.

when it comes to eyeglasses. Social media influencers have hit a great market for innovative eyewear products, promoting the concept of unisex eyewear products. According to IMARC Group, Unisex eyewear products account for two-thirds of the total market size. This is attributed to the product designs for all genders.

Break the mold

Puffy eyes, dark circles or bags of unknown gender can happen to anyone. The under eye serums are created to eliminate problems from the human eye and gender is not the criterion here. Everyone is affected by these conditions. Eyecare products intended to eliminate these conditions have an underlying motive of beauty enhancement. Advocating for things like this is not only a bad attitude, but it also hides factual knowledge about self-care that needs to be highlighted. Eye problems can reduce anyone’s quality of life. It is inhumane to take away someone’s right to appropriate medical assistance simply because they are not of a particular gender.


Inference

Medical assistance for any disease generally applies to any gender, as is the case for under-eye health. Healthy habits and sensible sleep should be encouraged instead of inaccurate information that confuses the other gender. Problems can happen to anyone. Having solutions based on gender equality needs to be given the utmost care so that we don’t leave anyone behind. Let’s change the way we look at everything around to achieve equal attention for everyone.



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