Bachelor star Sam Wood sells fitness business for $71 million
Former Bachelor Sam Wood sold his fitness program, 28 by Sam Wood, for a whopping $71 million.
The Melbourne-based entrepreneur and personal trainer sold the program to myDNA, which provides clients with personalized health and fitness plans based on analysis of their DNA results.
“I’m so proud of what we’ve achieved so far and even more excited about what the future with myDNA holds,” Sam told news.com.au.
Sold! Former Bachelor Sam Wood has sold his fitness program, Sam Wood’s 28, for a whopping $71 million
Since launching 28 by Sam Wood in 2016, the program has attracted more than 400,000 individual users and partnered with companies like Woolworths and Blackmores vitamins.
Thanks to the myDNA deal, Sam plans to ‘accelerate growth, add amazing new tech features and personalize’ to the program and apps.
“I think that’s why we’ve had the success we’ve had, and myDNA, what they have that we find really compelling is the additional level of personalization through the genomics,” he said. he told the Australian Financial Review.
Dennis Bastas, president of myDNA, told AFR that 28 by Sam Wood’s tailored app and website was a key element in the $71 million deal.
“Sam has a huge following and the platform itself is a great user experience, honestly, from myDNA’s point of view, the appeal of his business acquisition,” Bastas said. are all those who go along with it.
Before and after: Sam reveals his own figure after transforming it through Sam Wood’s 28-year-old fitness program
Source: | Dailymail.co.uk