Tata Motors will be one of the many big players at Auto Expo 2023 and the Indian auto giant is planning to showcase some futuristic technology at the event that may appear on their cars in the near future. The automaker has been rolling out a number of teasers on social media regarding hydrogen technology, Advanced Driver Assistance Systems (ADAS), and connected car technology.
tata has been a leader in electric mobility, and the automaker has captured a large share of the electric passenger vehicle segment with successive products such as the Nexon EV, Tigor EV and now Tiago EV. The automaker may be looking at the next phase of alternative energy with hydrogen power that could power its future vehicles. This is especially important even for the brand’s commercial vehicle business, with hydrogen seen as more viable for larger vehicles such as trucks and buses over longer distances. We can see the automaker present prototypes of the technology on display at the Auto Expo.
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Next, Tata has also made a commitment to safety with more active and passive safety features in its cars. While the automaker’s newer models have scored really well in NCAP Global crash test results, the next phase of safety features will likely see the addition of ADAS for car manufacturer vehicles. Reports have suggested that Tata flagships like the Safari and Harrier could be the first models with ADAS.
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Safety system has been popular in $15+ lakh segment and offered on Mahindra XUV700Honda City Hybrid, MG Astor, BYD Atto 3 and more. The upcoming MG Hector facelift is also expected to launch with ADAS as part of the upgrade process. It seems appropriate for Tata to offer ADAS on its vehicles, especially with the Harrier and Safari updates planned for next year.
Finally, Tata Motors may also showcase its connected automotive technology with an updated version of iRA, the brand’s connected automotive platform. Vehicles currently equipped with iRA have around 27 features, but we are likely to see many more being updated on the platform and then rolled out via OTA updates to new customers and customers present. consider hyundai and that With a significant lead in the number of features offered through their respective connected car technology, Tata could take this opportunity to close in on its rivals.
Also read: Hyundai Ioniq 5 India confirmed to launch on January 11 at Auto Expo 2023
Tata Motors is reviewing the theme of sustainable mobility at Auto Expo 2023, which will align with the company’s goal of meeting ‘net zero’ carbon emissions targets. We hope to hear more about the company’s plans near the time of the expo, while the big launch is scheduled for January 11, 2023. Stay tuned in this space for more information. know all the activities from Auto Expo in Greater Noida.
First published date: December 23, 2022, 15:15 p.m. IST
