In a press release, including the design, the curated styling formula is available in sizes XXS to 3X, as well as petite and tall, Athleta said in a press release.
Athleta, a Gap brand, has launched The Athleta Look, a styling formula and a performance-based eight-piece capsule collection. Created for women, the brand’s teams have harnessed customer insights to deliver apparel that has the same performance properties as Athleta’s technical and transformational pieces, without compromising on performance. function or style.
With the launch of The Athleta Look, the brand is launching a corresponding 8-capsule collection to provide her with an easy way to purchase and build her own look. These eight installments translate into twenty different outfits covering the very best of Athleta’s performance and lifestyle.
The eight-piece capsule collection offers versatility through layering and includes the best of Athleta’s workout wear with fabrics as soft and stretchy as its Powervita fabric, but in designs the high-end lifestyle that Athleta is known for. This jacket includes an elation slit top, v-neck elation top, seamless turtleneck top, cocoon hoodie, long blazer, long whisper coat, flowing dress and branded underwear straight. The new fall products come in a variety of seasonally appropriate colors such as poplar olive, antique mahogany and leaf orange.
“Women are looking for clothes that are more functional but more on-trend than they were in the pre-pandemic era. They wanted the comfort of a performance product and the polish of their favorite outfit ‘ahead of its time’. They also want a few keys that they will wear over and over again in different ways. After listening to our customers, we know that there is a need for simplified shopping. So we developed this fall capsule to create more, with less. We created a wardrobe that moves at the speed of her life.” Ebru Ercon, Athleta’s Vice President of Designspeak.
Fiber2 fashion news desk (GK)
