Static ASICS FOOT ID measures foot shape and dynamic ASICS FOOT ID analyzes the wearer’s running gait. In a media release, it said it helps runners find the best shoes for their performance.
Commenting on the launch, Rajat Khurana, Managing Director, ASICS India and South Asia, Our expansion plans will strategically respond to consumer needs from both a performance and personalization standpoint. South India is a strategically important market for ASICS and we will continue to bring the latest retail experiences to consumers to help them choose the best products for their individual needs with a focus on fitness and health.
ASICS, the authentic performing sports brand, further strengthens its retail position in India with the launch of its third store in Hyderabad and 13 in South India. The new store at Forum Sujana Shopping Center covers a total retail space of 1,100 square feet. The store has an ASICS FOOT ID system and houses the brand’s entire running and training collection.
“By 2022, we plan to add around 17 PAN India stores. We currently have a strong presence in tier 1 municipalities and cities and look forward to strengthening our presence in tier 2 and tier 3 markets.”
As part of the opening ceremony, ASICS held a morning run to maintain the COIVD-19 protocols.
The ASICS store at Forum Sujana Mall, Hyderabad has been developed with a unique conceptual design that balances the highly technical aspects of the brand’s products with naturally warm finishes, features and materials. nature to create powerful brand experiences.
Fiber2 Fashion News Desk (KD)
