Apple is no stranger to based on TV shows on podcastsbut now it’s eager to gather that content as quickly as possible. Bloomberg source claims Apple has entered into an agreement with Suave producer Futuro Studios will sponsor the podcast in return for the first chance to turn any series into a TV + movie or show. The tech company is also negotiating comparable contracts and has spent as much as $10 million to date, according to tipsters.
Past adaptations focused on already popular shows like WeCrashed and The next door narrows. The Futuro deal is claimed to take it a step further by effectively granting Apple the rights to a wide range of products as soon as the company sees the potential. It wouldn’t have to risk losing a hit show or spending a fortune in bidding wars.
Apple’s TV wing is said to be leading the initiative, not the podcast team. However, that is not surprising. The company used to treat its podcast platform as a neutral platform where studios didn’t have to compete with Apple itself. First-party podcasts are often associated with TV+ products like The problem with Jon Stewart.
Both Apple and Futuro declined to comment. If the rumors are correct, this is not competing with the original podcasts from Spotify and Marvel and more about beating streaming TV competitors like Netflix and Amazon Prime Video. Apple TV+ can gain more hits without paying a premium for copyright.
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