Apple leads smartphone market in holiday quarter amid steepest drop in smartphone demand ever: IDC

According to a survey conducted by the International Data Corporation (IDC) Quarterly Cell Phone Tracker worldwide. While Apple topped the global smartphone sales in Q4 with 24.1% market share, Samsung and Xiaomi came in second and third with 19.4% and 11% market share respectively.

According to a report published by IDC’s Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments fell 18.3% year-on-year to 300.3 million units in Q4 2022 (Q4 2022). The quarterly drop from October to December 2022 is believed to be the largest drop ever in a quarter. It also resulted in an overall decline of 11.3% for 2022. The company’s director of research cited falling consumer demand and high inventories as the two main reasons for the drop. this.

The report also gives insight into the smartphone manufacturing ecosystem with Apple leading in smartphone sales with a 24.1% market share. SAMSUNG and Chinese smartphone manufacturer Xiaomi have 19.4% and 11% market share respectively, according to the report. oppo and vivi is said to hold the fourth and fifth place in terms of smartphone sales.

The report adds that smartphone shipments for 2022 closed at 1.21 billion units, which is the lowest total annual shipments since 2013. The report adds that the companies This should prompt a 2.8% recovery this year, while also warning of downside risks to the forecast. “On a positive note, however, consumers may find even more generous trade-in offers and promotions continuing through 2023 as the market devises new methods to promote push to upgrade and sell more devices, especially high-end models,” the report states. .

Last month, a survey published) by market research firm Counterpoint Research said that Made in India smartphone shipments fell 8% year-on-year (YoY) between July and September 2022. Reportedly, Oppo had the highest market share of 24% in Made in India smartphone shipments in Q3, followed by Samsung and Vivo.