Apple leads in smartphone sales in Q4 2022, Samsung leads in revenue in 2022: Canalys

Global smartphone shipments fell 17% year-on-year (YoY) between October and December (Q4) in 2022, according to a new report by the market research firm Canalys School. Worldwide smartphone sales fell 11% in 2022 due to the difficult macroeconomic environment. Following past trends, Apple took the lead in the fourth quarter and recorded its highest quarterly market share ever at 25% thanks to strong demand for the iPhone 14 series. Samsung stood in second place, followed by Chinese smartphone brands Xiaomi, Oppo and Vivo taking the top five spots. Samsung has a large market share in worldwide smartphone shipments for the whole of 2022.

Analytics firm Canalys report on Tuesday that global smartphone shipments fell 17% year-on-year in the fourth quarter of last year. For the full year, shipments fell 11% to less than 1.2 billion due to the difficult macroeconomic environment throughout 2022.

With the launch of iPhone 14″ series in September, Apple emerged as the largest contributor to worldwide smartphone shipments in the fourth quarter of 2022. Despite falling demand and production problems in Zhengzhou, the Cupertino-based company has increased market share to 25% from 20% in Q4 2021.

SAMSUNG took second place with 20% market share, but emerged as the largest supplier for the whole year with 22% market share, up from 19% a year ago. Even so, Apple is in second place with 19% market share.

The Canalys report shows that the top 5 Chinese smartphone manufacturers in the list were unable to grow their market in Q4. Xiaomi remained in third place with 11% market share in the fourth quarter, down from 13% last year. It has seen a drop in its shares largely due to challenges in India. Like Samsung, oppo also recorded a growth of 1% compared to the fourth quarter of 2021 and ranked 4th with 10% market share, up from 9% in the same quarter last year. When vivi maintained its fifth position with a market share of eight percent.

For the full year, Xiaomi accounted for 13% of the market share, while Oppo and Vivo received 9% of the market share.

Canalys Research analyst Runar Bjørhovde said: “Smartphone vendors have struggled in a difficult macroeconomic environment throughout 2022. Q4 marked year-on-year performance and poor Q4 respectively. worst in a decade.” He reckons that compared to Q4 2021, market activity in Q4 2022 sees increased demand and eased supply issues. The holiday sales season has helped reduce inventory levels thanks to improved promotional measures.

The research firm predicts that smartphone vendors will approach 2023 cautiously by prioritizing profits, cutting costs and protecting market share. Canalys forecasts flat-to-margin growth for the smartphone market this year. “Although inflationary pressures will gradually ease, the impact of interest rate hikes, economic downturn and increasingly difficult labor market will limit the market’s potential,” said Analyst Le Xuan. Chiew of Canalys Research said.

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