Apple is said to be able to replace the Pro Max variant with the iPhone 15 Ultra

Apple launched its latest series of iPhone 14 smartphones earlier this month. Immediately after the launch of the new iPhone series, leaks and rumors about the next-generation iPhone 15 series started appearing online. Now, a new report has surfaced online revealing that with the iPhone 15 series, Apple may change the naming scheme. The report adds that the company may replace the Pro Max brand with the new Ultra brand.
As reported by Bloomberg’s Mark Gurman, Apple is expected to change the name of its most expensive Pro Max variant. Gurman hints that Apple is planning to replace the Pro Max version of the iPhone 15 with iPhone 15 Ultra. Apple introduced the Pro Max brand for the first time in 2019 with the launch of the iPhone 11 series of smartphones.
This new change is not surprising as the company already offers a smartwatch with the Ultra brand. Apple introduced its first ultra-durable smartwatch called the Apple Watch Ultra alongside the new iPhone 14 series.
Along with the name change, Apple is also expected to bring its most beloved Dynamic Island feature to the iPhone 15 series smartphones. The Apple iPhone 14 Pro models introduced the Dynamic Island feature that combines the pill-shaped cutout placed at the top of the screen with the rest of the user interface. The screen cutout contains the TrueDepth camera system and other hardware like the proximity sensor, etc.
Apple has used advanced rendering algorithms and animations to make the cutout look like part of the screen come to life and even interact with the user.

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