Apple is about to announce its new iPhone and Apple Watch

Apple’s September event invitation.


Apple is set to announce its new iPhone 14 at a press event on Wednesday in Cupertino, California, starting at 1 p.m. ET.

This is Apple’s biggest event of the year. The products the company launches will drive sales for the most important quarter of the year, including the holiday shopping season. Last year, for example, iPhone revenue up 9% to $71.63 billion in the quarter.

Apple will also talk about its new Apple Watch, and reports have suggested that it has finally upgraded the AirPods Pro.

Here’s what’s on deck:

iPhone 14 and iPhone 14 Pro

An employee serves customers in an Apple store on Regent Street, London.

Chris Ratcliffe | Bloomberg | beautiful pictures

Apple Watch Series 8 and Apple Watch Pro

Apple Watch Series 7

Todd Haselton | CNBC

Apple is also set to introduce a new Apple Watch Series 8 to replace the Apple Watch Series 7. The big new feature is a body temperature sensor, according to BloombergMay help monitor fertility.

But the more interesting model could be the new Apple Watch Pro, Bloomberg said will offer an even larger screen and a sturdier and leaner design, catering to hikers, marathon runners and other sports enthusiasts.

That shows it is targeting fitness watches from Garmin, is loved by outdoor enthusiasts and offers battery life that lasts from a few weeks to about a month. Bloomberg also says the watch could be made of titanium, which has so far been reserved for higher-end Apple Watch Edition models.

AirPods Pro 2

AirPods, AirPods 3, AirPods Pro

Todd Haselton | CNBC

Bloomberg said over the weekend that Apple is planning to announce the new AirPods Pro 2 on Wednesday.

A new model is important during the festive season. During last year’s holiday quarter, the company’s other product category, which includes the Apple Watch and AirPods, grew 13% year over year.

The new version will mark the first real upgrade to the AirPods Pro since 2019, aside from the new MagSafe carrying case that was added last year. It’s not yet clear what kind of change is in store, but a new model is likely to improve noise cancellation, sound quality, and microphone.

Repserentative character

Apple announces Apple One, a corporate service pack

Maybe Apple also announced subscription plans for its iPhone. Right now, it lets you buy an iPhone with its Upgrade Program. You pay a monthly fee and then, after a year, send it back for the new model.

It also has its Apple One’s Plans bundle services including Apple Music, Apple TV+, Apple Fitness+, iCloud storage, etc. into a monthly personal or family plan.

But Bloomberg said in March that Apple has considered offering a monthly subscription of iPhones that will let you upgrade whenever new models come out, instead of having to pay for an entire year to upgrade. Bloomberg says it could also be part of some Apple One plans. So it seems a bit like Apple’s version of Amazon Prime – a premium service that gives you everything Apple has to offer, including hardware, for a monthly fee.

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