The iPhone 14 series comes in four models – iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. However, this nomenclature may change from next year onwards. Two industry analysts have suggested that Apple could rename the flagship iPhone 15, which is said to carry the iPhone 15 Pro Max moniker, to the iPhone 15 Ultra. While one said the renaming “would be more in line with Apple’s latest naming strategy,” another said it could help the Cupertino-based company “increase its Pro and ASP shipment allocations.” New iPhones”.
The first mentioned of iPhone 15 Ultra last week after Apple launched iPhone 14 series. Analyst Mark Gurman speak that it would make sense for Apple to finally rename its flagship phone from “Pro Max” to “Ultra”. He suggested that the renaming would be a lot simpler and “would be more in line with Apple’s latest naming strategy” as report in the company’s M1 Pro, M1 Max, and M1 Ultra Mac chips.
A day later, another famous analyst, Ming-Chi Kuo tweeted said that he believes Apple will create more differentiation between the standard iPhone 15 Pro and iPhone 15 models “to increase the Pro and new ASP iPhone shipment allocation.”
“Taking it a step further, Apple will also begin to differentiate between the iPhone 15 Pro Max and the iPhone 15 Pro. It is best practice through correct product segmentation strategy to generate more sales/profits in a mature market,” said Ming-Chi Kuo tweeted. By “starting to make a difference”, Kuo may have implied that Apple may start offering exclusive features in the iPhone 15 Pro Max.
It should be noted that Apple currently classifies its phones as non-pro and pro iPhone models. While this year’s Pro models feature design changes on the front and camera, the non-Pro models come with iterative upgrades over the iPhone 13 series.
