Apple has sharply scaled back production of the Vision Pro since early summer and may stop making a version of its existing mixed reality headset by the end of the year, Information reported on Wednesday, citing people involved in its construction. build its parts.
Sales of the device have tapered off after initial enthusiasm following its launch in February, due to the headset’s hefty price tag and competition from cheaper options including Meta Platforms’ Quest.
While Apple’s Vision Pro starts at around $3,500 in the US, Meta’s Quest 3 headset starts at around $500.
According to the Information report, employees at three Vision Pro suppliers have so far fabricated enough components to make between 500,000 and 600,000 headsets. An employee said their factory suspended production of Vision Pro components in May.
The report quoted an employee at the manufacturer as saying that in recent weeks, Apple also informed device assembler Luxshare that it may need to stop production in November.
The iPhone maker did not immediately respond to Reuters’ request for comment.
The Information reported in June that Apple was working to release a more affordable Vision product with fewer features before the end of 2025 and paused work on its next high-end headset.
Apple launched Vision Pro in international markets earlier this year to spark demand at a time when it is rushing to integrate artificial intelligence into its flagship mobile devices to stay ahead of rivals. defense.
