Apple CEO Tim Cook says artificial intelligence ‘is our main focus’
There has been much praise for artificial intelligence in recent weeks, largely due to the rise of OpenAI’s ChatGPT chatbot, by Microsoft (MSFT) invest in the company and next integrate ChatGPT into that is Cosmeticsas well as Google’s (GOOG) (GOOGLE) upcoming AI-focused event and it investment in space.
Count Apples (NASDAQ:AAPL) CEO Tim Cook is among those who think this technology has the potential to change our lives.
“It [artificial intelligence] is our main focus,” Cook said of the company first quarter earnings call to answer a question about the role of AI in corporate strategy. “It’s amazing how it can enrich the lives of customers.”
Cook only uses Apple’s AI-centric use cases (AAPL) has been incorporated into its products, including fault detection In the iPhone 14 lineup, fall detection on the Apple Watch, as well as the implementation of an Electrocardiogram or ECG reading on the Health app and Apple Watch.
Cook, 62, added that the tech giant sees “huge potential” for AI to impact “virtually everything we do”.