Boxing

Anthony Joshua joins DAZN in impressive deal!


  • A long-term partnership ensures Joshua’s fights are broadcast on DAZN; DAZN cement of UK enterprises; and cementing its place as the global home of boxing
  • In this groundbreaking deal, the iconic two-time UK heavyweight champion will also become a global brand ambassador and special advisor for and shareholder of DAZN Group.
  • DAZN clients have had unparalleled access to the world’s greatest boxers, including Canelo Álvarez, Ryan Garcia, Gennadiy “GGG” Golovkin and Katie Taylor; and so the deal is the logical next step for DAZN and the natural choice for Joshua.

DAZN Group, the global sports entertainment company, today confirmed a groundbreaking agreement with Anthony Joshua, propelling it to become the world’s leading boxing broadcaster.

This partnership will see Joshua’s future fights broadcast on the DAZN sports entertainment platform to customers around the world. DAZN is the global home of boxing. Its customers have unparalleled access to the world’s greatest boxers, including Canelo Álvarez, Ryan Garcia, Gennadiy “GGG” Golovkin and Katie Taylor. And so the deal is the natural choice for Joshua and the logical next step for DAZN as it brings the iconic boxing talent even further to its platform and expands its footprint. in the United Kingdom.

DAZN’s relationship with the UK’s biggest boxing superstar comes amid a strong global expansion of the sports entertainment platform, which is already a market leader in Italy, Spain, Germany and Japan. Edition, where – along with other world-class live sports content – it holds the top spot in football rights including Serie A, La Liga, Bundesliga, J League and the English Premier League outside of the country. The Joshua deal marks a significant moment for the UK-based business as it drives expansion in its home market.

Expanding on their existing relationship, Joshua has deepened his partnership with DAZN by becoming a shareholder, special advisor and brand ambassador for the business. As a special advisor, Joshua will join DAZN’s strategic advisory board as the business develops its global boxing service by providing a richer and more immersive experience for customers.

Anthony Joshua says:

“I am entering a new phase in my career with a new training environment, a new coach and now a new announcer. Negotiations at this level take time so I’m glad it’s over and now I can fully focus on giving the fans and DAZN what they want, knockout in the seduction department.

I have been working with DAZN and following its progress for a long time. We’ve had a really successful partnership in the US for many years, and I know the team and understand the passion and drive of the business.

DAZN’s vision and passion for innovation is what drew me to the partnership. They are leading the digital landscape in sports and the future of sports broadcasting. I really look forward to a long and successful partnership.”

Shay Segev, CEO, DAZN Group, said:

“AJ is a very famous and influential sports athlete. His association with us and his investment in our business means a lot. This agreement is his seal of approval for our vision and direction as a business. We applaud his passion, his drive and – most significantly – the huge audience he attracts. ”

In addition to being a world-class boxer, Joshua is also a businessman and entrepreneur. He founded the management business of 258 MGT in 2016 and represents boxing’s greatest rising stars, including Josh Buatsi, Derek Chisora ​​and Ben Whittaker. His partnership with DAZN is testament to his belief in business strategy.

Freddie Cunningham, CEO of 258MGT, said:

“We are delighted to have signed this landmark agreement with DAZN. I would like to thank the entire team of DAZN, 258MGT and Matchroom Boxing for helping to complete this deal.

We are really impressed with the vision that DAZN has shown us on the future of Anthony’s career, it is clear from the discussions that we share the same goal of giving the fans the greatest battles. can and a partner commits to investing heavily to make them a reality. ”

Eddie Hearn, President, Matchroom Boxing, said:

“We have had a successful partnership with DAZN for many years now, and this new announcement with Anthony Joshua underscores why they continue to set the standard for the future of sports broadcasting. We share a vision with DAZN to make it the unrivaled home of boxing for fans around the world. Now with Anthony joining the team, the stage is set to do more together and we are looking forward to getting started. “

Re-imagining the way people enjoy sport, DAZN is present in more than 200 countries and regions. It is the leading sports broadcaster in Japan, Germany, Italy and Spain, home to top level football rights as well as a wide range of other exciting live and non-live sports content. With further expansion planned, DAZN’s ambition is to become an integral part of sports fans’ lives – a true destination – in a short time offering betting entertainment, news, e-commerce and games, and introduce richer and more interactive forms of entertainment for customers to enjoy alongside live sports.



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