We’ve seen some price leaks for SamsungGalaxy S23but they won’t stop before the phone’s scheduled launch on February 1st. We already have pricing information in Turkey, Germany and India.
Even if you don’t live in those countries, these are important indications of how handsets will be priced globally. Example in Turkey (from Roland Quandt (opens in a new tab) via check the manual (opens in a new tab)), the Galaxy S23 phone is set to cost significantly more than its predecessor, the Galaxy S22.
The starting price for the cheapest Galaxy S23 model is likely to be 50,000 Turkish lira – or about $2,660 / $2,145 / $3,740, which is a small fortune. The main reason is the high tax on imported electronics.
Germany and India
Elsewhere in the world, rumors about German pricing for the Galaxy S23 phone have surfaced on win in the future (opens in a new tab) (via GSMArena (opens in a new tab)). With prices starting at €949 (S23), €1,199 (S23 Plus) and €1,399 (S23 Ultra), an increase of around €100 in each case compared to its 2022 predecessor.
Last is the price for India, which according to My Smart Price (opens in a new tab) (via check the manual (opens in a new tab)) will also be higher than the price we’ve seen for the Galaxy S22. Here, the S23 series is said to have a starting price of 79,999 Indian Rupees.
All of these leaks suggest that you’ll be paying more for the Galaxy S23 phone than you’d pay for the Galaxy S22, although they’re still unconfirmed – although Samsung has provided some Galaxy S23 deals.
Analysis: price problem
The Galaxy S23 price rumors so far have been inconsistent, although it looks like Samsung might suitable for the price of Galaxy S22 in the US at least. Elsewhere, as you can see above, it’s like a different story.
Leaked prices for whole Australia and south Korea suggests that 2023 phones will cost slightly more than their 2022 equivalents. That is in line with leaks from Germany and India, while Turkey is an exception.
Of course, all sorts of factors affect pricing, including taxes and manufacturing costs, and they’re not within Samsung’s control. However, the company knew it needed to give a phone with an attractive price to attract buyers.
When you think Google Pixel 7available with a starting price of $599 / £599 / AU$999 (which is the same as the Pixel 6), for example, Samsung would have to launch a truly exceptional smartphone to justify the extra money that it will pay.