Netflix surprised the markets on Tuesday with news that was less bad than investors feared. The streaming giant said it lost nearly 1 million subscribers in the second quarter – much lower than the 2 million it warned earlier. Netflix and other streaming stocks have plummeted this year — along with a massive sell-off in tech stocks. But have these media stocks bottomed yet? It’s a mixed bag: Some analysts have been more optimistic in recent days, while others have slashed their targets on Netflix. ‘Growing Again’ While subscriber loss was less than expected, Beth Kindig, lead technology analyst at I/O Fund, said “the bigger news is that [Netflix is] plans to return to growth,” as the stock is “at a bottom.” The company, which currently has 220.67 million subscribers, said it expects net subscriber growth to hit 1 million in the third quarter. That plan” is absolutely right now because the valuation is so low, it is at a 10-year low in both profit and bottom line. So any bounce back and that undervaluation goes into the picture where we could start to see buyers,” she told “Squawk Box Asia” on Wednesday – after the report. earnings Netflix stock is down more than 60% year-to-date Other plans for which the company must recover growth include launching an ad-supported product in 2023 and breaking the split feature “It’s a breeze that Covid has created,” Kindig told CNBC. Comps refers to comparable company analytics, a way of determining the value of companies by measuring them. compared to other companies in the same industry. growth for streaming stocks, and we believe current valuations are an overreaction to the downside,” she said. Investment firm Guggenheim said in a July 18 note that earnings Imports from Netflix have “widespread implications” for not just the stock, but also the valuations of its peers. The company says Netflix’s membership trends in Q2 and Q3 will is the “most important” component to value, its objective reflects their view of Netflix’s additional economic value from new ad-supported product launches and global growth, Citi, in a note after the earnings release, also reiterated its call to buy on Netflix and has a price target of $275. However, not everyone is optimistic. Credit Suisse’s Douglas Mitchelson told clients on Monday – before earnings – that Netflix’s long-term outlook is uncertain. [free cash flow] Generation hinders giving a view on value to stocks, while a substantial recovery in subscriber growth in future quarters will require a combination of faster market growth , viral content success and lack of competitive impact – each of which is uncertain at this point,” said Kindig analysts, who recommend Roku because of ad-based video trends. on-demand, a model that requires users to watch ads before viewing free content. “says it’s the number one investable trend in the media space,” she told CNBC, adding that Video ads for streaming services can be much easier to monetize, as well as attract higher quality advertisers, as top advertisers can access data for targeting the right users, they’ll start to invest more in streaming services like Roku and Netflix, she also recommends the ad tech company in Online Magnite. Property manager Needham in a J notes uly 18 also flagged Roku’s potential revenue stream from the data. It estimates that the sale of user data obtained from first-party connected TV viewing services – devices built into TVs to support streaming – will add nearly 3% to revenue and 30% into Ebitda (earnings before interest, taxes, depreciation and amortization). Needham has a price target of $205 on Roku, which represents a gain of over 120%. Roku has also plummeted more than 60% so far. – CNBC’s Samantha Subin contributed to this report