Fashion

America’s Miami Fashion Week Announces Metaverse Launch



Miami Fashion Week (MIAFW) announced the launch of Metaverse with the launch of L’atelier by MIAFW, an educational and digital retail concept that allows fashion enthusiasts to gather at Metaverse. , learn about sustainability, attend events and discover the latest fashion.

Fashion Week is held from May 31 to June 5 and consists of a series of live and digital events simultaneously taking place in Miami and the Metaverse. Missoni and Naeem Khan are some of the brands that have showcased their collections during actual shows, while a Decentraland-based Metaverse runway show takes place on June 3 with digital fashion. Digital from a collaboration between Dressx and MTA Kollectiff. These triggers include AR skins from Dressx for guests of the week’s physical events. Guests can also explore the virtual building and AR fashion world. Activation takes place by The Metaverse Group, an affiliate of Tokens.com.

Miami Fashion Week (MIAFW) announced the launch of Metaverse with the launch of L’atelier by MIAFW, an educational and digital retail concept that allows fashion enthusiasts to gather at Metaverse. , learn about sustainability, attend events and discover the latest fashion. Fashion Week is held from May 31 to June 5 with physical and digital events.

“MIAFW has always been at the forefront of sustainability and technology. The future of fashion is digital, and with the introduction of MIAFW’s L’atelier this year, we can bring this experience to fashion lovers. all around the world”, Lourdes Fernandez-Velasco, creative director of MIAFW.

“MIAFW is the first global fashion week to connect the physical first fashion industry with digital first web3 designers and brands by launching a number of activities and experiences. Metaverse experience matching the events of the week,” Megan Kaspar, Digital Fashion Council’s lead to Miami Fashion Week.

On June 5, a tech + sustainability panel focused on the future of fashion and Metaverse allows guests from around the world to join in on the terrace of this unique space in Decentraland. Gabriela Smith (Upcycle Project) moderates a group, with Leanne Elliott Young, founder of the Digital Fashion Institute, Natalia Modenova and Daria Shapovalova from DressX. The show ended with a Q&A by Marta Corbí and Derek Stinson from Ontier, who talked about bringing brands into the Metaverse. MIAFW will also launch technology to advocate for the second-hand market this year.

Fiber2 fashion news desk (HO)





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