Fashion

America’s Anine Bing wraps up model Irina Shayk for brand campaigns in 2022


US-based womenswear brand Anine Bing’s has teamed up with actress and supermodel Irina Shayk to be the face of the brand’s 2022 and 10th anniversary campaigns. This partnership will support the launch of Anine Bing’s best-selling Classics Collection and the launch of the first Resort Collection. The campaigns were captured by fashion photographer Chris Colls.

“It was a dream to work with Irina. She is effortlessly beautiful, confident, kind and a complete embodiment of the brand. I couldn’t think of a better person to represent Anine Bing as we celebrate this ten-year milestone,” Anine Bing, Founder and Creative Director.

The Anine Bing Classics collection is at its core featuring best-selling wardrobe building blocks and everyday essentials designed to overcome seasonality. The Classics collection lays the groundwork for modern uniforms, featuring tailored matching dividers, enhanced basics, luxurious leather accessories and more. Based on timeless durability, versatility and unsurpassed quality, every product aims to mix, match and match with everything from Anine Bing’s collections.

Fashion brand Anine Bing’s has teamed up with actress and supermodel Irina Shayk to represent the brand’s 2022 and 10th anniversary campaigns. This partnership will support the launch of Anine Bing’s best-selling Classics Collection and the launch of the first Resort Collection. The campaigns were captured by fashion photographer Chris Colls.

Featured styles from the campaign that launched with Irina Shayk include the bestselling Mika Shirt and Eva Tank, along with new additions to the Classic Collection: navy blue Frances Jean, black Colette Bag croco, yellow Highland Sunglasses and white Bree Dress.

Anine Bing’s first Resort collection will launch in May 2022, officially marking the brand’s 10th anniversary. The campaign was shot on location in Miami, Florida, making it the ideal setting to showcase new seasonal categories including holiday-inspired swimwear and ready-to-wear.

Key swimwear launches from Resort 2022 include the cream Jace One Piece, black matching Rosa Bikini Top and Naya Bikini Bottom, and black Lesly Swimsuit. Resort outfit highlights include a black Classic Blazer, a black Carrie Pant, and a black and cream Praia Sarong.

Fiber2 Fashion News Desk (KD)





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