The Smoothez by Aerie collection includes soft, lightweight fabrics that can be mixed, matched and layered. Styles include smooth, stretchy and colorful tops, lingerie, leggings, trousers, shorts and tops made with lightweight mesh, super soft yarn and lace blends in over 130 choices choose. In the collection is the new BRA-ish, a first bra from the brand that features embossed cups that mold and move as the body changes, providing a custom fit, feel and support. The collection is available at all Aerie retail stores and online, the company said in a press release.
The collection to be launched in partnership with Liberare on August 18 will include a Liberare bra, convertible bralette, bold tanga and everyday bikini.
US-based intimate apparel brand Aerie has introduced a new discreet clothing collection for different body types and announced a new campaign that will celebrate unedited content from celebrities. public influencers to inspire change and authenticity. New initiatives promote its #AerieREAL movement, which promotes body positivity.
Furthermore, Aerie will launch a new campaign on August 8 that celebrates unedited content from several influential public figures to inspire change and authenticity. The new initiatives promote its #AerieREAL movement, which promotes body positivity and diversity. The We are Real campaign will feature sophisticated content from influential individuals and celebrities to lift people’s spirits and boost their confidence. Some of the names associated with this project are Alexandra Daddario, Aly Raisman, Brenna Huckaby, Bridget Malcolm, Charithra Chandran, Danielle Brooks, Hunter McGrady, Kelsea Ballerini, Lauren Scruggs, Saniyya Sidney, Selita Ebanks and Selma Blair.
Fiber2 Fashion News Desk (NB)
