Fashion

American sportswear company Reebok collaborates with athlete Myles Garrett


Myles Garrett. Photo: Reebok

American sportswear company Reebok has announced a new long-term partnership with professional defense specialist Myles Garrett, to bring new energy to the brand’s lifestyle and performance categories across basketball classics, running, cross training and legacy basketball. As a Reebok athlete, Garrett will play an integral role in key marketing campaigns and product innovation for performance designs, while also providing product feedback and footwear testing. for future samples.

“Growing up admiring the all-time greats like Allen Iverson, Shaq and Shawn Kemp, I’m super excited to be joining the Reebok family,” commented Garrett. “I’m really proud that there are so many interests off the pitch that it’s unbelievable to work with a brand that values ​​individuality and encourages people to pursue things that bring them joy. I look forward to showcasing more of who I am on and off the pitch to help establish a better brand of performance and lifestyle. ”

This announcement follows the launch of Reebok’s ‘Life is Not a Spectator Sport’ campaign that encourages people to follow their passions, celebrate their individuality and become active participants in the world around them. around them, the company said in a media release.

American sportswear company Reebok has announced a new long-term partnership with professional defensive specialist Myles Garrett that will bring new energy to the brand’s lifestyle and performance categories. across the classics, running, cross training and legacy basketball. Garrett will play an integral role in key marketing campaigns and product innovations.

“Myles Garrett is one of those incredible all-rounders who can stand out in any sport – he just happened to pick football,” commented. Caroline Machen, vice president, global brand marketing at Reebok. “We are delighted to welcome Myles to the Reebok family and illuminate our shared ethos and passions for sport, fitness, fashion, pop culture and activism. . As we embark on an exciting new era at Reebok, Myles will be instrumental in bringing his own unique energy and story into our next chapter. ”

During Cleveland’s 2022 all-star weekend last month, Garrett made his first official appearance with the brand at the ‘Bok Door’ event, helping to launch the 25th Anniversary Question Mid and the all-new Instapump Fury Zone. .

Throughout 2022, Garrett will be seen supporting Reebok’s key products in the sports and lifestyle sectors including Classic Leather, Nano, Floatride, Question, Pump and more.

Fiber2 Fashion News Desk (KD)





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