The expansion of the brand will bring consumers the clothing of their dreams at prices they can afford, with daywear and evening wear. LBV. launching in May 2022. The DTC series is a collection of designs brought to you by LBV. founder, Joss Sackler and creative director, Elizabeth Kennedy. LBV. marks the intersection of art and fashion while delivering luxury to customers — a new direction in accessible ready-to-wear that the brand calls ‘quick luxury’. The RTW collections will be available to shop online through a modern e-commerce website, built with a focus on user interface design and seamless customer experience, the company said. in a press release.
LBV. Led by the vision that good design can be affordable. Eye-catching and beautifully crafted, LBV. The energy is inspired by the It girls of yesterday, today and tomorrow. LBV’s premiere collection. offers shoppers of all generations a sense of luxury with a wide range of apparel, in six categories: cocktails, evening gowns, lingerie, knitwear, daywear and outerwear . Fabrics include raw indigo denim, matte jersey, twill, novelty sequins, and viscose lining.
LBV. was built on the belief that mass market fashion should set trends with original design, as opposed to appropriating the latest runway looks by heritage brands. By offering all women an arsenal of beautifully designed, ultra-stylish clothing, the US-based brand has launched an original high-end collection loved by celebrities.
The classic tailored suit, a signature of the brand, will be available in sizes XS-XL. The usual mix-and-match outfits include high-waisted shorts, a two-piece vest with strong shoulders and high lapels, and a mid-length pleated skirt. Another daywear offering is a flowing mid-length dress with cropped details and a lace-up belt, available in XS-XL. In evening wear, clients can sparkle in a sequin fitted waistband jumpsuit with wrap detail around the neck and a sequin strapless gown with waist and inner lining. Both are available in sizes 2-12.
“It is simply not true that the quality, the original design has to be so expensive. LBV. allows us to reach customers who dream of dressing as their personal style icon without paying extravagant prices. The world has changed dramatically in the past two years, and we are changing with it. Fashion week is boring and irrelevant now.” Bandit said in a statement.
“LBV. will have the look and feel of the oldest luxury fashion houses but will be accessible to everyone. We’ve invested in design, fit and experience to create fashions that can be worn confidently on the red carpet or in any boardroom,” Kennedy speak.
Fiber2 fashion news desk (GK)
