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Amazon’s second Prime Day sale will take place October 11-12


Workers pick up boxes at an Amazon fulfillment center on Official Day in Raleigh, North Carolina, U.S., on Monday, June 21, 2021.

Rachel Jessen | Bloomberg | beautiful pictures

Amazon will host a deals fair similar to Prime Day next month, marking the first time it has hosted two such events in the same year.

The company said on Monday that the event, called “Prime Early Access Sale,” will take place October 11-12. Jamil Ghani, Prime vice president, said the event is open-only. for members of Amazon’s Prime subscription program and will have “hundreds of thousands” of holiday deals.

CNBC previously reported that Amazon began contacting sellers about the event in June.

Prime Day, which started in 2015, is usually celebrated once a year during the summer. But Amazon has adjusted the event timings to 2020 and 2021, as the Covid-19 pandemic puts a strain on its operations. The company has also experimented with other discount events, such as like a garment saleone pet-focused events and a Autumn beauty event.

Ghani declined to say whether Amazon plans to hold more than one sale event for Prime members in the future.

By setting up a deal event for October, Amazon is joining a trend that has gained momentum in recent years. Major retailers have begun announcing promotions ahead of Black Friday and Cyber ​​Monday, in large part because more online sales.

The new sale event could help kick off holiday shopping early for Amazon as the company sees slowing e-commerce sales and a host of economic challenges, including a potential recession, inflation skyrocketing inflation, rising interest rates, and the over-expansion the company has undertaken during the pandemic.

Holiday sales are expected to increase year over year, but most of the increase will likely be driven by higher prices, according to the report. a forecast by Bain & Co.. Shoppers will likely be hunting for more discounts than usual because their wallets feel strained.

“It’s not a loss for you or me that people are trying to stretch their dollar these days,” says Ghani.

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