Amazon’s ‘Creativity with Alexa’ highlights the intersection of AI and creativity

A child sitting on the couch using Create With Alexa is shown on the Echo Show device


Bedtime stories are always essential for a child’s bedtime routine. This is a time for children to expand their imagination and vocabulary and is the perfect opportunity for children and parents to bond.

On Monday, Amazon introduced a new way to experience bedtime stories. Create with Alexa is a new feature your kids can use on a powered Echo Show device to create engaging bedtime stories with the help of artificial intelligence.

In a press release, Amazon claims that Create with Alexa helps solve a problem many parents face before bed: a lack of creativity. The new storytelling feature uses conversational and creative AI to generate storylines, visuals, and accompanying music for an immersive bedtime storytelling experience.

To interact with Create with Alexa, you say, “Alexa, create a story,” then you can choose the story’s setting, tone, characters, and score. Then Alexa will create a unique story.

Also: Amazon Echo Show 15 review: Is a bigger Alexa screen better?

According to Eshan Bhatnagar, Alexa AI’s head of product, concerns about data privacy and harmful AI content were taken into consideration when creating Create with Alexa. More and more parents are concerned about the safety of their children when using technology, especially when children are using technology devices. as young as two years old.

“We have a variety of safeguards in place such as curated content filtering and reminders to ensure this experience is both enjoyable and safe,” Bhatnagar said.

Create with Alexa uses a trained AI language model based on written stories to generate text. According to Amazon’s press release, by giving the program “just a few key inputs,” the program is able to craft a cohesive story.

Alexa’s artificial intelligence also learns how to create a scene for a background, and learns to add the right objects, gestures, and facial expressions to complement the story. Alexa’s AI-selected music comes from a range of instruments and uses an AI music arrangement system to ensure a cohesive musical element.

Also: 12 Best Echo Speakers: How Do Amazon’s Alexa Devices Compare?

With parental permission, Create with Alexa is available for use on your Echo Show device. The new feature is currently only available in English, and stories created soon can be shared with family and friends.


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