In the face of the recession and customers are less likely to shop online to save some cash, Amazon has announced that Buy with Prime (opens in a new tab) expanding to the US e-commerce platform before January 31, 2023.
The move will see the retail giant gain more shares in the online shopping market beyond the four virtual walls on its own Amazon.com platform.
Launching spring 2022, Buy with Prime is already available to a handful of Fulfillment by Amazon (FBA) merchants and a select few through an invite-only program. Starting later this month, more online stores will be able to benefit from Amazon Prime, including a smooth checkout experience and simplified return processes.
Buy with Prime
Also included in the agreement, vendors will be able to bring reviews that customers have submitted to the Amazon platform directly to their websites, allowing them to tap into the huge potential for more reviews. more evaluation. Naturally, third-party vendor customers can expect fast, free, typical Prime shipping.
“We’ve been working closely with merchants since the launch of Buy with Prime and are thrilled to hear the results it’s helped them,” said Peter Larsen, Vice President of Buy with Prime. hitherto.
Among the headline metrics was an average 25% increase in shopper conversions, which Amazon based on established and non-Buy with Prime stores, measured over the same time period to avoid The figures are misinterpreted due to seasonality and external factors.
Smart home technology company Wyze claims to have seen a 25% increase in conversions, which has resulted in it offering Buy with Prime across its entire product portfolio. Setting up the company’s own online shopping cart experience or Prime offer requires customers to sign in with their Amazon account. Electrolyte drink mix brand Hydralyte had a similar gain of 14%, while skincare brand Trophy Skin had an improvement of more than 30%.
TechRadar Pro Contacted Amazon for more details on the global expansion of Buy with Prime. A company spokesman said:
“We’ve launched Buy with Prime as an invite-only offer and are excited to make this feature widely available soon to US-based merchants of all sizes. We’re eager to gather feedback from sellers to help us build and improve this offer over time.”
Via TechCrunch (opens in a new tab)
