Amazon ‘Thursday Night Football’ NFL debuts 13 million viewers: Nielsen

Kansas City captain quarterback Patrick Mahomes (15) was fired by Los Angeles Chargers’ Drue Tranquill (49) during the first quarter at Arrowhead Stadium on Thursday, September 15, 2022. , in Kansas City, Missouri.

Tammy Ljungblad | Tribune News Service | beautiful pictures

Amazon Prime averaged 13 million viewers for the first live stream of “Thursday Night Football,” according to Nielsen figures released by the tech giant a week after the game.

The average rating for the September 15 game between the Kansas City captains and the Los Angeles Chargers surpassed 8.84 million viewers on the NFL Network from the same week of 2021, according to data released by Amazon. data published by Amazon. The stream was the most watched show of the night, Amazon’s release added. In second place is CBS’s “Young Sheldon,” with 3.5 million viewers.

Amazon is the first streaming service to hold the exclusivity of the NFL game bundle, in a deal that will cost the tech giant about $1 billion a year through 2033. The company partnered with Nielsen in August to track object data.

Amazon also previously said that it saw record Prime subscriptions in the game’s three-hour period, beating the number of new subscribers added on Official Day, Black Friday, and Cyber ​​Monday. Amazon Prime has about 200 million subscribers worldwide.

Jay Marine, Amazon’s head of sports, wrote late Monday in a memo to employees: “By all accounts, Thursday Night Football on Prime Video was a resounding success. .

The company reports that the average audience age is six years younger than the typical linear NFL audience, at 47 versus 53 years old. The stream also reportedly rated 18% better than any other NFL TV show so far this season.

Amazon also partnered with DirecTV in a multi-year agreement for the satellite TV provider to broadcast Thursday night games in more than 300,000 bars, restaurants, hotels and casinos. Nielsen data spans streams across all platforms.

Amazon’s game stream provides viewers with the company’s so-called next-generation stats as well as the game-by-game style of former “Sunday Night Football” broadcaster Al Michaels and college football analyst Kirk Herbstreit. Fans can pay $14.99 for a full Amazon Prime subscription or $8.99 for a Prime Video subscription to watch the games.

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