Under the agreement, Amazon will no longer analyze non-public data from third-party sellers on its platform and will treat all sellers equally when deciding which offers to place on the screen. best picture.
Online retail giant Amazon has reached an agreement with the European Commission to close two investigations into anti-competitive tactics, notably using third-party seller data to improve sales. their own sales.
EU Vice President Margrethe Vestager announced Amazon’s commitments and hailed them as a win for smaller retailers selling products on Amazon’s online marketplace.
Amazon and its software will be banned from non-public third-party analytics seller data and will treat all sellers equally when deciding which offer to place in the best screen location.
Sellers will also be allowed to choose their own delivery company, rather than being required to use the service chosen by Amazon’s “Prime” premium service.
“And this means next summer. Amazon will have to put an end to all preferential treatment for its own retail and logistics operations in Europe,” Vestager told reporters.
“So today’s decision sets out rules that Amazon will need to follow in the future, rather than Amazon defining these rules for all players on its platform,” she said.
“With these new rules competing with independent retailers, carriers and European customers, they will have more opportunities and more choices.”
An Amazon spokesperson said the company, which operates the world’s largest online store, was pleased to have responded to the European Commission’s concerns.
“While we continue to disagree with some of the preliminary conclusions reached by the European Commission, we have engaged constructively to ensure that we can continue to serve our customers across the world. across Europe and supporting 225,000 European SMEs to sell through our stores,” the spokesperson said.
Vestager investigators are concerned that Amazon is tracking private retailers’ sales by using its platform to identify lucrative markets and target its own offers .
They also allege Amazon is biased when it comes to deciding which offers appear in the “Buy Box,” the most prominent panel on a product’s website, with the one-click purchase option making up the majority of sales.
© 2022 AFP
quote: Amazon strikes deal with EU to close antitrust probes (2022, 20 Dec) accessed Dec 20, 2022 from https://techxplore.com/news/2022-12-amazon- eu-anti-trust-probes.html
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