Tech

Amazon signs deal with ICAR to help farmers register under Kisan stores


e-commerce company Amazon India on Friday signed an agreement with the government’s top agricultural research agency ICAR to guide farmers who subscribe to their ‘Kisan store’ on how to scientifically cultivate different crops and help they achieve optimal productivity and income.

The ‘Kisan Store’ section was launched on the Amazon platform in September 2021. Farmers can take advantage of the door-to-door delivery service of agricultural inputs through the Kisan store through shopping support at the store. Amazon Easy stores.

Results from a pilot project in Pune between the Indian Council of Agricultural Research (ICAR)-Krishi Vigyan Kendra and Amazon India prompted further expansion of the partnership, the company said in a statement. .

On behalf of ICAR, US Gautam, Deputy General Manager (Agriculture Extension) and Siddharth Tata, Product Team Leader, Fresh Supply Chain of Amazon and Kisan, signed a Memorandum of Understanding (MoU).

“ICAR will partner with Amazon on new technology, capacity building and knowledge transfer,” said ICAR General Manager Himanshu Pathak on the occasion.

He also expressed hope for the success of this form of Public-Private-Farmer Partnership (PPPP).

Affirming that technology holds great potential to revolutionize agriculture and enhance the lives of Indian farmers, Amazon India and Head- Fresh and Everyday Essentials Director Harsh Goyal said: This partnership will create an ecosystem for the farming community, strengthening the ‘farm to fork’ the supply chain.” Amazon says this Memorandum of Understanding between farmers and Amazon Kisan stores will help ensure access to high-quality fresh produce for consumers across India, including those who order through Amazon Fresh. .

Under the Memorandum of Understanding, Amazon and ICAR will work together to expand on the latest and most precise farming methods that have been developed by ICAR’s extensive research to bridge the technical knowledge gap in farming. collaborative collaboration by leveraging ICAR’s KVK Knowledge network.

KVK strengthens a broader group of farmers by leveraging the technology base through technology transfer and capacity building programmes.

In addition, ICAR and Amazon will work together on farmer engagement programs in KVK, conducting demonstrations, trials, and capacity-building initiatives to enhance methods farming practices and farm profitability.

Furthermore, Amazon will provide training support and assist farmers in marketing their products through its online platform, facilitating direct connections with consumers.


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