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Amazon honors the world’s most valuable brand in 2023: Brand Finance


Amazon is once again the world’s most valuable brand, according to a new report from brand valuation consulting firm, Brand Finance.

Amazon named the world’s most valuable brand: Brand Finance. -Amazon

Despite a 15% drop in brand value this year from $350.3 billion to $299.3 billion, along with ratings from AAA+ to AAA, Amazon is still at the top in terms of value. The e-commerce giant is followed by Appleis currently the second most valuable brand in the world with brand value down 16% from $355.1 billion to $297.5 billion.

Other tech-focused brands that will depreciate in 2022 include SAMSUNG The group fell 7% to $99.7 billion; alibaba.com fell 56% to $10.0 billion; Facebook fell 42% to $59.0 billion; and WeChat slid 19% to $50.2 billion.

“Tech brands worldwide have lost significant value in the face of changing demand patterns. Inflation has affected brands in many areas, but as consumer habits return to a partial return to pre-pandemic levels, demand, said David Haigh, President and CEO of Brand Finance. technology brands’ services has been hit hard.

“Additionally, supply chain disruptions, labor shortages, and greater financial impediments have left their mark.”

On the positive side, InstagramLinkedIn’s brand value increased 42% to $47.4 billion, as did LinkedIn, whose brand value increased 49% to $15.5 billion. Finally, electric car maker Tesla also saw a 44% increase in brand value to $66.2 billion, as did BYD with a 57% increase in brand value to $10.1 billion driven by demand for electric cars. continue to increase.

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