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Amazon discounts: Smartphone, consumer electronics, fashion and grocery categories attract new consumers on day one


Amazon Kick off the festive season with Amazon’s Great Indian Festival sale. Sales began a day earlier for Prime members, and Amazon revealed that it saw its biggest Prime sign-up day yet; 1.9 times higher than last year with 68% coming from Tier 2 and 3 cities.
Amazon says that in the first 36 hours, SMEs, startups, artisans, and businesswomen provided the widest selection of products and sold about 100,000 unique products to customers around the world. India. Plus, Prime members shopped more during Prime Access earlier than any other day.
Amazon is also introducing its Diamond festival rewards program as part of its massive Indian Festival sale. One-time “Reward Diamonds” were credited to all customers based on their previous purchases on Amazon.in, “Prime Bonus Diamonds” were credited to Premium Customers for their purchase. Shop during Kickstarter Deals. Of the customers who redeem their Diamonds, 50% have exchanged for offers and rewards.
Amazon also saw a 90% increase in flight bookings by Prime members compared to an average business day During Early Access (PEA). 90% of shoppers during the PEA period receive rewards and cashback via Amazon Pay, and Amazon Pay Gift cards issued are 1.8x more than Prime Early Access in 2021. 1 in 4 purchases performed on EMI; 2 out of 3 were sold on free EMI. Amazon Pay Later signups have quadrupled in the last 36 hours.
Amazon adds customers favorite TV brands like SAMSUNG, OnePlusMi, LG and Sony, resulting in record sales for TVs. Smartphones also saw strong double-digit growth year-over-year and a 20-fold increase in the average workday. Customers have shopped from top brands like OnePlus, Samsung, XiaomiiQOO, realme and Apple. Customers aged 18-24 look for the most Gaming laptops from top brands like HP, Lenovo and Asus and Smartwatches from Noise, boat and Fireboltt. We’ve seen 12x growth in smartwatches with customers buying across price segments compared to an average business day.





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