Altria believes smoke-free products can double sales for the growth region


cigarette maker Marlboro, in innovation mode, builds a family of smoke-free products. It is expanding into e-vapors, heated tobacco products and nicotine bags.

On its investment date,


(ticker: MO) said it believes this new product segment can help the company achieve two of its business goals by 2028. The goals include increasing the total number of smoke-free products in the country. U.S. by at least 35% and nearly doubling total U.S. smoke-free production net sales to $5 billion over the same time period, “with $2 billion coming from light smoke-free products create,” according to FactSet transcripts of investment dates.


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