In the news should not shock anyone after TechRadar Pro report Statistically similar last year, Google web trackers were found to account for half of the trackers found online.
Analysis of data from the latest six-month report by security visualization company Lokker Online data security report (opens in a new tab), VPN service Atlas VPN has revealed that of all the trackers found on the web, a staggering 49.9% belong solely to Google.
YouTube and Doubleclick, both Google businesses, have 13.8% and 8.3% market share of online trackers, respectively. Facebook trackers make up 15.7% of online followers, Microsoft makes the list with 6%, while Hotjar, a behavioral analytics tool, makes up 6.3%.
Store sensitive data
Internet sites are flooded with tracking tools – small website components that track people as they conduct their digital business. Many tech companies then use these trackers to create anonymous profiles of users and sell them to advertisers.
These profiles are why it seems that some ads follow you across the vast plains of the internet and others seem extremely relevant to your interests – even if you’re not posting. enter services owned by the responsible tech giants.
All in all, a shocking 93.7% of all online trackers are from Google, Facebook or Microsoft.
These trackers are used to track people’s browsing habits and store IP addresses and other personal information. They help businesses understand how consumers interact with websites and how they make purchases.
However, there are other privacy threats that can damage people’s online safety that big tech companies are taking advantage of. For example, session replay scripts were found on 35% of the analyzed websites.
These scripts record sessions (people’s interactions with a website) to better understand how they behave when they visit a certain page (how long they stay, where they click, they scroll). how far, etc).
Given that these scripts can also capture personally identifiable information that could leave users vulnerable identity theftusers should consider measures to block them, such as secure browser.
