Horse Racing

Alison Enticknap Named Head of Strategy and Change BHA


Alison Enticknap was appointed the British Equestrian Authority’s newly formed Change and Strategy Director on Thursday. Enticknap will be the executive leader of the BHA and help coordinate industry strategy with peers across the industry. Her date after the news that BHA, Racecourse Association (RCA) and Thoroughbred Corporation (TG) will jointly develop a new industry strategy. As a result, BHA is currently in the process of establishing a new Strategy and Change Committee. That department will be responsible for program planning and management, including overseeing interdisciplinary projects, building capacity and capacity in areas such as insights and analysis, and delivering project.

She joined BHA as Head of Relevance and Internal Engagement in 2018. As of Fall 2021, Enticknap is Interim Director of Corporate and Corporate Affairs. Prior to starting with the BHA, Enticknap held a wide range of media, public affairs, and program management roles, in both the commercial and nonprofit sectors.

Enticknap said, “I see this role as a huge opportunity to race to work together to tackle our biggest challenges and capture important opportunities. The prize is huge if we can collaborate as an industry and get this right. I look forward to working in racing, with its wealth of knowledge and expertise, and helping to ensure the outcome we all want – a thriving and sustainable sport. ”

BHA President Joe Saumarez Smith added, “The creation of the new Strategy and Change Committee will be critical to our agreed plans to develop a new industry strategy. I am delighted that we have appointed Alison to lead this department. Her proven leadership and ability to build relationships and drive change will be integral to the success of this work. ”

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This story was posted in Europe, News shared in Europe, Europe’s Top News and tagged Alison Enticknap, British Equestrian Authority, industry strategy, A new location, Strategy and Change Department.





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