Fashion

Akansha Sethi’s AS Expands Bridal Service


AS by Akansha Sethi has expanded its bridal service with a range of luxurious, custom-made wedding gifts. The high-end jewelry brand will also hold an event in Delhi this year.

AS by Akansha Sethi is known for its bold use of color – AS by Akansha Sethi – Facebook

“It has been an exciting journey working on wedding orders; it motivates me to work on larger orders, while still creating products to high jewelry standards,” says Sethi. fashion magazine India on her extended wedding ceremony. “Through these projects, I learned more about the actual manufacturing process –– and I worked effectively to manufacture each product in a more sustainable and efficient way.”

Starting with a range of buttons, the brand has expanded into customizable jewelry designed specifically for elements of traditional Indian weddings, from haldi charm bracelets to face masks. Mehndi ritual necklaces and many others. The brand is also gearing up for an event in Delhi to showcase its latest designs.

Sethi said: “My mom is running a private trunk show (Interarts) showcasing new home furniture brands and artists from the UK and Europe in all the major cities of India. “I had the great opportunity to launch ‘AS’ in 2022 through these events starting in Kolkata, Mumbai, Bangalore and Hyderabad, followed by Delhi this year.”

AS of Akansha Sethi retail at select Paul Smith stores, including in London, UK. The brand also retails from its dedicated e-commerce store.

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