China’s BYD is on a path of expansion and recently doubled its product portfolio in India by officially launching Atto 3 electric crossovers at $34 lakh (old gallery). And despite being the dominant player in its home market, where there is a long list of electric vehicle candidates, BYD is now focusing its strength on thriving overseas, starting head to Japan where the Atto 3 is said to cost 4.4 million yen or approximately $32,700 or approx $27 thousand.
The Atto 3 is at the core of BYD’s global effort to have a say in markets with potential for battery-powered options. The Indian electric vehicle market is not as big as the market in China, the US or some European countries, but many feel there is huge potential. The same is almost true of Japan, where gasoline-powered hybrids are the priority and all-electric vehicles are catching up. But BYD confidently cemented its position in these two distinct markets before attack the European market with Atto 3. A top BYD official in Japan told Reuters news agency that the plan for the market here is now to offer the company’s products in 22 cities from January onwards.
The Atto 3 claims to have an ARAI-certified range of around 520 km and its electric motor produces 200 hp. Atto 3 is also very fast and takes 7.3 seconds to accelerate from 0 to 100 km / h. Even in terms of sheer styling – inside and out, the BYD EV strives to stand out.
BYD emphasizes the ‘Dragon’s Face’ aesthetic in the Atto 3’s design, which also features Crystal LED headlights, face and monolithic LED strips. It stands on 18-inch alloy wheels. Inside the cabin, the EV has a panoramic sunroof, a 12.8-inch rotating main infotainment screen, an eight-speaker audio system, and a 360-degree camera. Its dashboard layout – including the design for the air vents as well as the door handles – is quite different from any other car in the segment. Indian current market.
First published date: December 7, 2022, 10:25am IST